An online fashion and lifestyle magazine with behind the scenes access to the industry.







26th July 2012

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RUBBLEBUCKET @ CAMP BISCO 2012
http://viralfashion.com/2012/07/19/rubblebucket-interview/

RUBBLEBUCKET @ CAMP BISCO 2012

http://viralfashion.com/2012/07/19/rubblebucket-interview/

Tagged: musicmusic festivalsummer music festivallifestyleviral fashionviralfashion.comfashionrockstarrubblebucketstylelive musicinterview

26th July 2012

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we’re a little bit obsessed with the impending return of shield sunglasses. they’re endlessly practical, perfect for evading the paps, ditching a stalker and staring.

we’re a little bit obsessed with the impending return of shield sunglasses. they’re endlessly practical, perfect for evading the paps, ditching a stalker and staring.

Tagged: viral fashion style shopping trend sunglasses shields tom ford alexander mcqueen valentino givenchy jimmy choo shade

6th July 2012

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Don’t you just love blondes [in Calvin Klein?]

Don’t you just love blondes [in Calvin Klein?]

Tagged: calvin klein collectionblondemarilyn monroe inspired photo shootmarilyn monroepinup50s styleviralfashion.com

Source: viralfashion.com

6th July 2012

Link

JULY 2012 VIRAL MIX →

Avicii feat. Lenny Kravitz | SUPERLOVE

Superman of rock music, Lenny Kravitz, has been experimenting lately. For those of you who were shocked to catch his “cult of [a] personality” in The Hunger Games, let your jaw drop at EDM prodigy, Avicii’s remix of “Superlove.” Lounge poolside or after-hours with this laid back vocal track that draws from the groove of Kravitz’s original track and the house influences that have trademarked Avicii’s style.

Azealia Banks | AQUABABE

It’s hardly breaking news that Azealia Banks is the talk of ViralFashion HQ; in the short time that the young rap sensation has amassed her impressive catalogue, we’ve had many of her hooks in our heads. The latest addition to Banks’ hot streak is “Aquababe,” a slinky deep-sea banger rife with oceanic allusions, produced by frequent collaborator Machinedrum. Deftly maneuvering from the triumphant tropical jungles of previous single “Jumanji” to this song’s murkier depths, “Aquababe” presents an energy that we’re not quite used to from Azealia, but we’re pleasantly surprised by nevertheless. Don’t let this fool you, though; our Yung Rapunxel is still spittin’ fire and her signature bravado when she boasts, “I’m drownin’ out all my haters and surfin’ on the moment.” Make no mistake, we’re hanging ten with her.

Battles | WALL STREET (GUI BORATTO REMIX)

Straight from Gucci’s Spring Summer 2013 menswear runway in Milan comes this slick trick of a mix courtesy of minimalist  house master Gui Boratto. Laced with his signature laid back, slightly retro sensibility (if anyone ever wanted to revamp the James Bond theme, Gui’s your guy), this mix is so cool it’s white hot. Laid back, languid and lush, I can’t think of a better chill-out track to beat the heat.

Dada Life | KICK OUT THE EPIC MOTHERF**KER

Back in May the boys from Dada Life released a dark and dancey vocal track including bass drops usually associated with artists like Nero and Skrillex. In two months the track has already gotten play from major DJs like Calvin Harris, and the quirky music video released with it features a temper tantrum involving all kinds of suburban havoc. We don’t know what’s more shocking- the sledgehammers, or the dancing bananas- but the song can assuredly speak for itself: epic.

 David Guetta feat. Chris Brown and Lil Wayne | I CAN ONLY IMAGINE

What do you get when you mix the number 1 DJ, number 1 Rap artist, and number 1 R&B/pop singer? “I Can Only Imagine” is the product of David Guetta, Chris Brown, and Lil’ Wayne’s collaborative efforts that will liven up the party with a bass kick. Brown’s vocals pair well with Lil’ Wayne’s unmistakable drawl, and Guetta proves yet again why he’s the most sought after DJ/Producer in the world.

David Morales & Roisin Murphy | GOLDEN ERA (DAVID MORALES DISCO MIX)

Swanky lounge fabulousness meets sultry sex appeal in this über-hot — not to mention hotly anticipated — collabo between underground dance queen Murphy and house icon Morales. Take a dash of South Beach, a touch of Copacabana, a hint of Ibiza and shake well — your groove thing, that is. Dramatic vocals, an inescapable beat and just enough quirk to make it interesting….what more could you ask for?

Florence + The Machine | SPECTRUM (SAY MY NAME) (CALVIN HARRIS MIX)

Every once in a while a remix comes along that pulls off the neat trick of honoring the original song by taking it somewhere unexpected. Case in point: Calvin Harris’ recently released remix of Flo’s upcoming single release, “Spectrum”. Haunting strings, poetic lyrics and melodic vocals clash slinky house beats, and the result is sure to get some asses moving.

Frank Ocean | PYRAMIDS

In this attention-deficit day and age, not many contemporary artists can release a nearly 10-minute song and hold the average listener’s attention from beginning to end. (Let’s be real, it’s likely that you barely made it through that sentence.) And yet, Frank Ocean manages to do just that with “Pyramids,” the leading single from his much-anticipated debut album Channel Orange, out 7/17. The track itself is a two-part sonic journey, transporting you from the days of ancient Egyptian kingdoms to a modern-day seedy motel room on the Vegas strip. Stylistically, the song exemplifies Ocean’s ability to blur the lines defining genre; there are hip-hop, electro, rock, R&B, funk and pop influences all at play, but it still manages to ebb and flow effortlessly. Brought to a close with a guitar solo from John Mayer (!!!), “Pyramids” is an unlikely yet anthemic song of summer.

 jj | 10

Hailing from Sweden, jj’s uniquely sedate brand of hazy hip-hop is once again honed on the duo’s latest EP, High Summer. Without a doubt, the highlight of the five-song release is “10,” which features a sample of The-Dream’s “Shawty is Da Sh*t!” Conflating bars quoted from popular rap fixtures (Kanye West, Drake) with original lines in their native tongue, the result is breathy, carefree and meandering, making it perfectly suited for any summer soundtrack.

Lana Del Rey | BLUE JEANS (SMIMS & BELLE REMIX FEAT. AZEALIA BANKS)

Here’s the recipe for a perfect remix: Take two of the most buzzed about new names currently riding a wave of musical success — in this case, Lana Del Rey and Viral Fashion fave Azealia Banks — add a throbbing pulse of dub-inflected beats, blend over ice and enjoy. Clearly Mark Foster and Isom Innis (of Foster The People) were thinking just that when they decided to tackle Del Rey’s “Blue Jeans”, and for that we’re eternally grateful.

M.I.A | BAD GIRLS

"Live fast, die young/Bad girls do it well" intones M.I.A on this full length version of a track straight off of her Vicki Leekx mix tape and due for release on her forthcoming studio album. Middle Eastern and Indian beats collide with badass rhymes the way that only M.I.A can pull off, which of course leaves us bopping our heads along with her. If ever there was an anthem for having living it up, this would be it.

 Scissor Sisters | ONLY THE HORSES

Fresh off the Sister’s latest album, Magic Hour, comes the ultimate in feel-good party songs. Sparkling 80s-tinged synths flow perfectly with a piano driven melody and thumping dance floor beat — courtesy of current hit-maker and dance pop extraordinaire Calvin Harris — but this number is all about frontman Jake Shears’ powerhouse vocals. Just try not to lose yourself in the music once he belts out that chorus. It was love at first listen.

To hear ViralFashion’s entire July playlist, check out our YouTube page.

Tagged: musiclenny kravitzsuperloveaviciicalvin harrisflorence and the machinespectrumplaylistmusic playlistviralfashion.comviral fashionavicii ft. lenny kravitznew songazalea banks aquababebattlesbattles wall streetgui borattobattles guy boratto remixdada lifekick out the epic motherf*ckerdada life new songdavid guetta new song 2012david guetta ft. chris browndavid guetta ft. lil waynedavid guetta i can only imaginechris brown i can only imaginedavid morales and rosin murphydavid morales golden eraspectrum (say my name)say my name calvin harris

6th July 2012

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Pictured: La Petite S***** draped silk crepe de chine top, $890, Gucci wide leg pants, $1,095, available at Net-a-Porter.com. Giuseppe Zanotti jewel embellished sandal, $1,295, available at Barneys.com

Pictured: La Petite S***** draped silk crepe de chine top, $890, Gucci wide leg pants, $1,095, available at Net-a-Porter.com. Giuseppe Zanotti jewel embellished sandal, $1,295, available at Barneys.com

Source: viralfashion.com

2nd July 2012

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Oscar de la Renta embellished tulle jacket, $4,350, Herve Leger bandage top, $740, Clover Canyon printed crepe de chine shorts, $185, Giuseppe Zanottie metallic suede sandals, $850. Available at Net-a-Porter.com
Click here for why we love this look.

Oscar de la Renta embellished tulle jacket, $4,350, Herve Leger bandage top, $740, Clover Canyon printed crepe de chine shorts, $185, Giuseppe Zanottie metallic suede sandals, $850. Available at Net-a-Porter.com

Click here for why we love this look.

Tagged: viralfashion.comviral fashionviral fashion magazinecloverclover canyonoscar de la rentagiuseppe zanottiherve legershortsjacketsheelsprints

Source: viralfashion.com

2nd July 2012

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Alice by Temperley “Kitty” lace jumpsuit, $570, Miu Miu sandals, $695. Available at Net-a-Porter.com and Barneys.com
Read why we love this look at: http://viralfashion.com/2012/06/28/this-evening/

Alice by Temperley “Kitty” lace jumpsuit, $570, Miu Miu sandals, $695. Available at Net-a-Porter.com and Barneys.com

Read why we love this look at: http://viralfashion.com/2012/06/28/this-evening/

Tagged: viralfashion.comfashionwomen's fashionjumpersrompersjumpsuitsleopardlaceAlice by TemperleyKitty jumpsuitAlice by Temperley lace jumpsuitmiu miusandalsmiu miu sandalsnight outfitsevening wear

Source: viralfashion.com

21st June 2012

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Looking for a new beach bag? We’ve got you covered.

http://viralfashion.com/2012/06/21/totes-amaze/

Looking for a new beach bag? We’ve got you covered.

http://viralfashion.com/2012/06/21/totes-amaze/

Tagged: handbagsbeach bagstote bagsproenza schoulerkate spadeperspextory burch

Source: viralfashion.com

19th June 2012

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A behind-the-scenes look from our upcoming editorial, for Swim/2012. Blogger, Colby Milano, of MOEHFashion poses in Beth Richards and Alejandro Ingelmo for photographer, Mauricio Rodriguez, of RAM IMAGERY. www.viralfashion.com  

A behind-the-scenes look from our upcoming editorial, for Swim/2012. Blogger, Colby Milano, of MOEHFashion poses in Beth Richards and Alejandro Ingelmo for photographer, Mauricio Rodriguez, of RAM IMAGERY. 

www.viralfashion.com  

Tagged: Moehfashion.comram imagerymauricio rodriguezbeth richardsalejandro ingelmoviralfashion.comviral fashion magazinewomen's fashionbathingsuitsswimwearswim 2012summer 2012fashion photographystylebeautymakeuphair

Source: facebook.com

18th June 2012

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Swim 2012

We are shooting today with the o-so-talented Mauricio Rodriguez. Watch us on Instagram and Twitter…#ram_imagery and #viralfashion! 

Source:

14th June 2012

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Can’t get The Mynabirds off repeat in the office today. 

Check here for our review of the album!http://viralfashion.com/2012/06/13/new-album-release-the-mynabirds-generals/ 

Can’t get The Mynabirds off repeat in the office today. 

Check here for our review of the album!
http://viralfashion.com/2012/06/13/new-album-release-the-mynabirds-generals/ 

Tagged: viralfashion.commusiclaura burhennthe mynabirdsnew music

Source: facebook.com

12th June 2012

Photo reblogged from Modern Girls & Old Fashioned Men with 110 notes

dailydoseofstuf:

Yves Saint Laurent for Maison Christian Dior, 1957

dailydoseofstuf:

Yves Saint Laurent for Maison Christian Dior, 1957

Tagged: fashionyves saint laurentyslchristian diordiormen's fashionwomen's fashionblack and whitephotography

12th June 2012

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A shot from our latest editorial, “Domestic Disturbance,” shot by Mauricio Rodriguez. 
Styled by Christian Fleres and Justin Friedman, hair by Jamie Mazzei of nuBest salon and spa, and makeup by Anna Naso of nuBest salon and spa. 
Models: Victoria Wallace and Rustam Jabrayilov @ Red NYC
An homage to the late Marilyn Monroe on the year of the 50th anniversary of her death.  

A shot from our latest editorial, “Domestic Disturbance,” shot by Mauricio Rodriguez. 

Styled by Christian Fleres and Justin Friedman, hair by Jamie Mazzei of nuBest salon and spa, and makeup by Anna Naso of nuBest salon and spa. 

Models: Victoria Wallace and Rustam Jabrayilov @ Red NYC

An homage to the late Marilyn Monroe on the year of the 50th anniversary of her death.  

Tagged: acnethom brownepradaguccisalvatore ferragamovictoria beckhamtom fordfashionmen's fashionwomen's fashionviral fashionviralfashion.comphotographyfashion photographyfashion editorialcalvin kleinGucciZoraide

Source: facebook.com

12th June 2012

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Mike Ruiz for nuBest salon and spa. The editorial was visible on ViralFashion.com, and you can find the photos on Viral Fashion’s Facebook below:
https://www.facebook.com/viralfashion/photos

Mike Ruiz for nuBest salon and spa. The editorial was visible on ViralFashion.com, and you can find the photos on Viral Fashion’s Facebook below:

https://www.facebook.com/viralfashion/photos

Tagged: makeupbeautymike ruiznubest salon and spahairfashioncolorsguccibrightspop colordarkedgywomensfashionwomen's fashionviral fashion

Source: facebook.com

12th June 2012

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Why is it that men seem to find shoulder, back, and upper/inner thigh hair to be acceptable in public? Oh, that’s right—- they don’t. If you find yourself shocked at this post, read up. Manscaping is more than “in,” it’s a “must.” http://viralfashion.com/2012/06/05/manscaping-101/ 

Why is it that men seem to find shoulder, back, and upper/inner thigh hair to be acceptable in public? Oh, that’s right—- they don’t. If you find yourself shocked at this post, read up. Manscaping is more than “in,” it’s a “must.” 

http://viralfashion.com/2012/06/05/manscaping-101/ 

Tagged: manscapingmen's fashionmen's groomingmen's swim 2012

Source: viralfashion.com