An online fashion and lifestyle magazine with behind the scenes access to the industry.







25th September 2012

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"A hypnotic, mind-altering and distantly sensual mix of bergamot, black pepper and orchid…"
Our take on Yves Saint Laurent’s Nu, as seen on ViralFashion.com

"A hypnotic, mind-altering and distantly sensual mix of bergamot, black pepper and orchid…"

Our take on Yves Saint Laurent’s Nu, as seen on ViralFashion.com

Tagged: viral fashion2012fallfragranceperfumebeautyyves saint laurent

24th September 2012

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Out favorite looks from last night’s Emmy’s Red Carpet: Lucy Liu in Versace, January Jones in Zac Posen and Nicole Kidman in Antonio Berardi.

Out favorite looks from last night’s Emmy’s Red Carpet: Lucy Liu in Versace, January Jones in Zac Posen and Nicole Kidman in Antonio Berardi.

Tagged: viral fashionemmy awardsred carpetfashioncelebritiesstyleversace

21st September 2012

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Donna Karan’s newest fragrance, WOMAN, as seen in ViralFashion’s “Are You Afraid Of The Dark?”

Donna Karan’s newest fragrance, WOMAN, as seen in ViralFashion’s “Are You Afraid Of The Dark?”

Tagged: donna karanfragranceperfumefallwinterbeautyviral fashion

14th September 2012

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"Midnight in the garden of Good & Evil"
That’s our quick take on Café Rose, one of four new Private Blend fragrances from Tom Ford’s Jardin Noir collection.

"Midnight in the garden of Good & Evil"

That’s our quick take on Café Rose, one of four new Private Blend fragrances from Tom Ford’s Jardin Noir collection.

Tagged: viral fashiontom fordperfumefragrancebeautyluxuryfallwinter2012

13th September 2012

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The newest perfume by Armani Privé, NACRE. Beyond beautiful!!!

The newest perfume by Armani Privé, NACRE. Beyond beautiful!!!

Tagged: viral fashiongiorgio armaniarmaniperfumefragrancefallwinterbeautycologne

17th August 2012

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The stunning array of autumnal color in Haider Ackermann’s collection almost makes us excited for colder weather…

The stunning array of autumnal color in Haider Ackermann’s collection almost makes us excited for colder weather…

Tagged: viral fashionHaider Ackermannfashionrunwayfashion weekfall fashionwinter 2012 fashiontrendsstylewomen's fashion

17th August 2012

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Behind the scenes with ViralFashion.com for our next editorial with model Angela Martini. #sneakpeak

Behind the scenes with ViralFashion.com for our next editorial with model Angela Martini. #sneakpeak

Tagged: fashionviralfashion.comfashion photographyphotographyAngela Martinifashion modelfashion designphoto shootsneak peakfall previewfashion trendsfashionistafashion bug

16th August 2012

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"A parody of male power" courtesy of Miuccia Prada for Fall Winter 2012.

"A parody of male power" courtesy of Miuccia Prada for Fall Winter 2012.

Tagged: viral fashionmens fashionmenswearrunwayfashionstyletrendsfall fashionwinter 2012 fashionfashion weekmodelscelebrities

16th August 2012

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Behind the scenes for ViralFashion.com’s next editorial with model Angela Martini. #sneakpeak

Behind the scenes for ViralFashion.com’s next editorial with model Angela Martini. #sneakpeak

Tagged: photo shootphotographyfashion photographyviralfashion.comviral fashionfashionbeauty

16th August 2012

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Another flawless dark lip, seen here at Bottega Veneta’s F/W 2012 show.

Another flawless dark lip, seen here at Bottega Veneta’s F/W 2012 show.

Tagged: viral fashionbeautymakeuplipslipsticktrendsfashionfall fashionwinter 2012 fashionmodelrunwayfashion weekstyle

15th August 2012

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Eever wondered what Oscar Wilde’s love child with James Dean would look like? Frida Giannini has taken it upon herself to answer just that question.
Photos: GUCCI F/W 2012

Eever wondered what Oscar Wilde’s love child with James Dean would look like? Frida Giannini has taken it upon herself to answer just that question.

Photos: GUCCI F/W 2012

Tagged: viral fashionguccifrida gianninifashionmens fashionstylerunwayfall fashionwinter 2012 fashion

15th August 2012

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BELSTAFF | There are designers who create a mood with their collections, and there are those who create a bona fide wardrobe that, from top to toe, would look and feel right at home in any man’s closet. Such is the case with Belstaff Chief Creative Director Martin Cooper’s debut menswear collection for the storied British house. From militant great coats and slick leather pants to quilted hunting jackets and cozy knits — all in a suitably wintery palette of black, greys, deep greens and cool browns — it reads like a checklist of must-haves (those boots!). It’s safe to say that Cooper set the bar very, very high for himself.
from ViralFashion’s Top 5 F/W 2012 Men’s Collections

BELSTAFF | There are designers who create a mood with their collections, and there are those who create a bona fide wardrobe that, from top to toe, would look and feel right at home in any man’s closet. Such is the case with Belstaff Chief Creative Director Martin Cooper’s debut menswear collection for the storied British house. From militant great coats and slick leather pants to quilted hunting jackets and cozy knits — all in a suitably wintery palette of black, greys, deep greens and cool browns — it reads like a checklist of must-haves (those boots!). It’s safe to say that Cooper set the bar very, very high for himself.

from ViralFashion’s Top 5 F/W 2012 Men’s Collections

Tagged: viral fashionMens Fashionbelstafffall fashion20122013trendsleather jacketwinter 2012 fashion

14th August 2012

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We’re absolutely in love with Fall’s deep, dark lips. Gucci’s glossy black cherry-colored pout and natural complexion is one of the season’s standout looks.

We’re absolutely in love with Fall’s deep, dark lips. Gucci’s glossy black cherry-colored pout and natural complexion is one of the season’s standout looks.

Tagged: viral fashionguccimakeupbeautyrunwayfallfall fashionlipsticklipsred lipsglamournatasha poly

14th August 2012

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ALEXANDER MCQUEEN | Dandyism, darkness, precision cutting, formal waistcoats, floral embroideries, breeches….it could only be Alexander McQueen. In her latest collection for the house, Sarah Burton went for broke. The result? A sensual blend of refined masculinity and flamboyantly over-the-top glamour worthy of of a latter-day Brummel. It’s most certainly not for the shy or retiring type, but for those to whom dressing is a competitive sport, it simply doesn’t get much better.
from ViralFashion’s Top 5 F/W 2012 Men’s Collections

ALEXANDER MCQUEEN | Dandyism, darkness, precision cutting, formal waistcoats, floral embroideries, breeches….it could only be Alexander McQueen. In her latest collection for the house, Sarah Burton went for broke. The result? A sensual blend of refined masculinity and flamboyantly over-the-top glamour worthy of of a latter-day Brummel. It’s most certainly not for the shy or retiring type, but for those to whom dressing is a competitive sport, it simply doesn’t get much better.

from ViralFashion’s Top 5 F/W 2012 Men’s Collections

Tagged: viral fashionalexander mcqueenfallwinter20122013runwaymensweartrendstop 5sarah burtonclothingstyle

30th July 2012

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DO YOU LOVE MUSIC AS MUCH AS VIRALFASHION.COM DOES? READ OUR CAMP BISCO 2012 REVIEW
http://viralfashion.com/2012/07/23/camp-bisco-2012-review/

DO YOU LOVE MUSIC AS MUCH AS VIRALFASHION.COM DOES? READ OUR CAMP BISCO 2012 REVIEW

http://viralfashion.com/2012/07/23/camp-bisco-2012-review/

Tagged: musicmusic festivalcamp biscocamp bisco 2012camp bisco 11art